Orad Appoints Sports Logic as Authorized Reseller in U.S.

Orad Hi-Tec Systems has appointed Sports Logic, LLC, as an authorized reseller of the company’s sports and on-air graphics and enhancement solutions. Sports Logic will represent Orad’s products to the U.S. sports production and broadcasting market.
Chicago-based Sports Logic is a professional manufacturer’s representative that picks best-of-breed technologies to meet the unique challenges of sports production and broadcast — by enabling operational efficiencies or enhancing the sports viewing experience, or both. Founded by Craig Taylor and Dave Shaw, who together have decades of sports television broadcast and production experience, Sports Logic is uniquely capable of packaging technologies and products optimized for this specific market.
“At Sports Logic, our success is based on delivering products and services that meet our customers’ highest expectations,” said Craig Taylor, principal partner at Sports Logic. “Orad’s groundbreaking graphics solutions are deservedly well-known in the industry as is the company’s reputation for continuing innovation. Orad technology makes a fine addition to our portfolio.”
Sports Logic will provide Orad’s comprehensive line of sport enhancement and on-air graphics solutions. This includes Motion Video Play (MVP), a real-time video and graphic enhancement platform ideal for any type of sporting event; PlayMaker, Orad’s new slow-motion video server; ADVision, which allows for real-time insertion of virtual advertisement(s) into live sports productions and highlight shows; and the company’s extended line of innovative SD/HD virtual set and studio solutions.
“Sports Logic is unique because of the company’s specialized focus as well as the principals’ reputation, knowledge, and experience in the industry,” said Avi Sharir, CEO and president of Orad Hi-Tec Systems. “As pioneers in the sports enhancement domain, we’ve seen our products meet the intense demands of sports productions and events watched by millions of viewers. I am confident our partnership with Sports Logic will allow us to continue to build upon our success within the U.S. market.”

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