ESPN Lands UK Mobile Highlight Rights for Barclays Premier League
ESPN has landed the exclusive mobile highlight rights to Barclays Premier League matches for the next three seasons. The rights will allow ESPN, also a Barclays Premier League television partner, to deliver in-match, post-match, and customized highlights to football fans in the UK.
“Mobile devices are an indispensible lifeline for football fans, who expect easy, quick access to the latest goals and action wherever they are,” Saus Lynne Frank, SVP and managing director, ESPN – Europe, the Middle East and Africa. “Adding these rights will allow us to advance our commitment to delivering great sport across the many screens UK fans use each day. Since we launched ESPN in the UK less than 250 days ago, we have been dedicated to building the foundation of a long-term relationship with UK sports fans. This is another big step in that process.”
ESPN will announce specific plans and products that utilize these rights to the 380 Barclays Premier League games per season in the coming weeks. The new products and services will join ESPN’s growing mobile platform that includes mobile web sites for ESPN.co.uk, ESPNSoccernet, ESPNCricinfo, ESPNScrum and ESPNF1, as well as apps.
“ESPN’s purchase of Barclays Premier League mobile clip rights demonstrates their commitment to the competition and the fans,” says Richard Scudamore, Premier League chief executive. “Mobile is an increasingly important technology as hand held devices become ever more sophisticated, therefore a good offering with a strong partner is important to us both in terms of accessibility and complementing live coverage.”
On television, from next season ESPN and ESPN HD will feature live and exclusive coverage of 23 Barclays Premier League matches, 25 FA Cup matches, 43 Guinness Premiership rugby matches, 30 Clydesdale Bank Premier League matches, 27 UEFA Europa League matches, German Bundesliga, the NFL’s Monday Night Football, UFC, AFL, French Top 14 rugby, DTM, and much more.