Daktronics Outfits KU’s New Stadium with LED Display

The University of Kansas has chosen Daktronics to design and manufacture a new LED video display for Kivisto Field at Memorial Stadium, home of Jayhawks football, in Lawrence, KS. The video display system will utilize Daktronics newest HD-15 LED technology, featuring a tighter resolution and improved image quality.

Installation has begun at the stadium and will be ready for use at Kansas Athletics’ two upcoming events – the Kansas Relays (April 14-17) and the KU Spring Football Game (April 24).

Funding for the integrated system is included in a five-year extension to Kansas Athletics’ 10-year multi-media rights agreement with IMG College.

“Kansas Athletics enjoys a great relationship with IMG,” says Lew Perkins, University of Kansas Director of Athletics. “This agreement – and the new video board – will ensure that we are able to provide the best experience possible for our student-athletes, coaches and fans.”

The video display will feature Daktronics LED video display technology and will measure approximately 28 feet high by 85 feet wide. The video board can operate as single giant display or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation and live and recorded video.

“The University of Kansas has done an excellent job creating a premier athletics program, and we are honored by the extension,” says Tom Stultz, SVP and Managing Director for IMG College. “We look forward to our continued partnership with the University as we aim to grow its multi-media rights  program.”

The active area on the stadium’s former video display, installed in 1999, was approximately 740 square feet.  The new display has an active video area three times that size – a total of approximately 2,380 square feet.  Despite its size, the new board fits within the structural footprint of the old unit in a conscious effort to preserve the tradition and integrity of the hill behind the scoreboard.

“Daktronics is pleased to continue its partnership with the University of Kansas athletic programs,” said Tony Mulder, Daktronics Regional Manager. “This addition to historic Memorial Stadium will help generate more excitement from the fans and will be another great enhancement for the Kansas football program.”

A custom numeric scoring section will also be part of the scoreboard structure and the sound system in the stadium will be updated and reconfigured to fit within the new footprint of the structure.  The new scoring section and video display system will be completely integrated with the existing scoring and messaging system installed on the opposite end of the stadium by Daktronics in 2005. Daktronics previously installed video displays at KU’s Allen Field house and Hoglund ballpark, as well as digital signage at the Fieldhouse.

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