Chyron Seeks To Change the Game With ‘Disruptive Tech’

Correspondent Carl Lindemann reports on Chyron’s announcements at the NAB Show.

Although Chyron is best-known for its graphics systems, the company’s broadening scope for the broadcast enterprise is the core message for the 2010 NAB Show. The company unveiled both new offerings and its outlook at a press conference Sunday morning. According to President/CEO Michael Wellesley-Wesley, the future lies with finding gains by utilizing “disruptive technologies” to change the game.

“Old technology is not appropriate,” he said. “It is up to vendors like Chyron to help customers to make the changes they need to make. We are facilitating business transformation. We can’t just discount equipment.”

Among the transformative tools announced was Quintette, a graphics-workflow production and playout solution built on Chyron’s Lyric real-time graphics technology and incorporating collaborative cloud- computing tools. The complete package is introduced at what was described as a “very aggressive price point,” under $100,000.

Other major announcements included enhancements to AXIS, the company’s cloud-based graphics platform. Also, the latest HyperX3 advances include 3D capabilities.

“3D was the big buzz of CES, and 3D is part of the software upgrade to HyperX3,” said SVP/COO Kevin Prince. “3D is like the transition from SD to HD. It becomes inherent to the product. This is a significant event. 3D is a part of television. We’re providing equipment at the Masters as we speak. We have to make sure [3D] doesn’t add a huge burden on workflow methodologies.”

Despite the diversity and increased range of Chyron’s reach, all innovation is targeted to a simple goal: achieve 5:1 gains for clients wherever the low-hanging fruit may be found.

“All of our customers face a daily challenge to produce more content with diminishing resources,” said Wellesley-Wesley. “There are fewer, smaller revenue streams, and, at the same time, the demands of handling the 24/7 news cycle in a multiscreen world are going up.”

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