Indian Premier League Cricket Goes HD with Ericsson DSNG Solution

The Indian Premier League Twenty 20 (IPL T20) cricket enters its third season in 2010 and is expected to draw a TV audience of 200 million in India alone. The action will be broadcast in HD to homes across the country using Ericsson HD solutions. Essel Shyam, the Indian Telecom / IT & Media Broadcasting Technology service provider, is managing the entire Digital Satellite News Gathering (DSNG) for the event, using the Ericsson EN8040 HD DSNG solution.

“The IPL is a huge broadcasting event throughout India, and as the sole provider of DSNG for the tournament it was important that we chose the right solutions to ensure that our coverage is faultless and provides the best picture quality,” says Mr. Lalit Jain, Director of Essel Shyam. “We had no hesitation in selecting Ericsson’s EN8040 DSNG product, which enables us to make vital bandwidth savings for HD coverage without compromising on quality.”

The IPL takes place between March 12 and April 25. The EN8040 offers a multi-format encoding platform combined with an advanced satellite modulator. This provides the solid picture quality at the lowest bit-rates and transponder bandwidth and with new improved low latency modes.

“Essel Shyam’s use of our HD DSNG solution is playing a major role in bringing HD coverage of one of India’s most popular sporting events to a huge audience,” says Giles Wilson, Head of Technology, Solution Area TV, Ericsson. “The live HD experience engages viewers deeper with the action and we’re pleased that our technology will bring the highest quality coverage to the India’s cricket fans.”

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