RAMP Looks To Harness Power of Facebook With New RAMP Social Publishing Framework
RAMP has announced the release of its Social Publishing Framework, RAMP SPF, for its RAMP Content Optimization platform. RAMP SPF is intended to allow major publishers to harness the increasing influence of social media and social networks, such as Facebook.
According to Internet-research company Hitwise, Facebook now has more site visits than Google. Correspondingly, many large publishers and broadcasters are witnessing more site traffic generated from Facebook and the effects of social networking than from Google and other search engines. With this phenomenon gaining strength, major publishers need to augment traditional search-engine optimization (SEO) and search-based publishing with new capabilities based on social-media features and user behavior on social networks.
“The importance of social networks and social-media sites to major content publishers has just reached the tipping point, and RAMP SPF is the ideal solution for harnessing the power of these platforms for major publishers’ audience-development and content-monetization objectives,” says RAMP CEO Tom Wilde. “RAMP Content Optimization platform is the most comprehensive and flexible solution for dynamic Web publishing, and adding RAMP SPF to this platform demonstrates how we empower major content publishers to stay on top of the fast-evolving landscape of Web publishing.”
With Facebook being the first supported social-networking platform, RAMP SPF provides turnkey integration of the full suite of Facebook’s publisher APIs and enables the Web’s top publishers to tap into Facebook’s 350 million global user base.
RAMP SPF offers full integration of Facebook content sharing across RAMP’s award-winning integrated topic page publishing solution, with RAMP:discover delivering turnkey social and search-engine optimization. It also integrates Facebook commenting to leverage that Website’s user base and drive increased site activity at minimal cost. It provides integrated, bidirectional content sharing between a publisher’s user base and the Facebook user base to maximize social-content referrals. A full suite of RAMP social widgets is included and can be deployed across a publisher’s entire site to display Facebook-user activity for the publisher’s content on a real-time, continuous basis. In addition, RAMP SPF analytics can assist publishers in analyzing social discovery to direct editorial and publishing efforts.
RAMP SPF is currently in beta testing with selected customers. RAMP will be demonstrating the application at its suite at the Encore Las Vegas in conjunction with the NAB Show this week.