PACE’s Deena Sheldon Talks 3D With Women’s Sports Media Initiative

Midway through the 2010 NAB Show, 35 women from across the sports industry gathered at the Las Vegas Hilton to take a break from the show floor and enjoy the company of their peers at a meeting of the Women’s Sports Media Initiative. On Tuesday April 13, in an informal lunch setting presented by the Sports Video Group, three dozen women representing technology companies, sports networks, leagues, and freelance production personnel met to exchange stories and learn about 3D from one of the experts, Deena Sheldon.

Sheldon, VP of sports and entertainment for PACE, has been involved with most of the live 3D sports broadcasts that have been produced to date. She spoke to the group about her 25-plus years of experience as a camera operator, what it was like to make the transition from 2D to 3D, and the philosophy of PACE when it comes to 3D sports production. She also cleared up some misconceptions about 3D and the gear used to produce it — the camera rigs do not, in fact, weigh 60 lbs.; it’s more like 35 lbs. — and fielded a variety of questions about 3D live production.

This meeting was the most recent of a series of WSMI meetings produced by the Sports Video Group. The aim of each is to enhance the role of women in the creation, production, and distribution of sports content. To learn more about the group and find out about the next meeting of the Women’s Sports Media Initiative, contact Carolyn Braff, managing editor of the Sports Video Group, at [email protected].