Collegiate Images Re-Ups with Texas Tech, Illinois

Collegiate Images LLC, an XOS Digital company, has renewed content licensing partnerships with Texas Tech University and the University of Illinois. The announcement was made today by John Christie, EVP of Content Partnerships, XOS Digital.

As the exclusive rights clearance agency of record for these two schools, Collegiate Images (CI) provides a uniform licensing process. Content requests, including editorial, news, and commercial media, are filtered through CI’s licensing process to ensure that proper intellectual property (IP) protections remain in place. In addition, the process enables CI to maintain consistent content values based on industry standards.

“We have amassed a wide variety of valuable content over the years, which requires a robust framework for protection,” said Marty Kaufmann, Assistant Athletic Director, University of Illinois. “We’ve found Collegiate Images’ media licensing expertise to exceed our standards for everything from recommended credential use conditions to monitoring for infringements to enforcing our rights. As a result, we’re pleased to continue our relationship with CI to preserve the integrity of our program and its media assets.”

As part of the respective agreements, each school will receive licensing services that include:

  • Video clips – For use in national television and Internet commercials, feature films, TV shows, content packages and original programming.
  • Full-game programming – For use in consumer media (DVD series) and produced documentaries with local, regional and national broadcast networks.
  • Photos – For use in books, magazines, editorial, on-demand products and direct-to-consumer sales.

“Collegiate Images enables us to retain control over the ways our copyrighted materials are used commercially,” says Paige Holland, Assistant Athletic Director for External Operations, Texas Tech. “We’re empowered to review all content in order to protect our valued sponsors or other rights’ holders from potential conflicts. The ability to have this control is necessary and appreciated. We’re glad to continue this beneficial relationship with CI in order to maximize the value of our content assets.”

Both agreements name CI as the “sole and exclusive” licensing agency to provide, distribute, sell, syndicate, market and license content owned by each school. CI did not disclose additional contract terms for either partnership.

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