Comcast Jumps on ESPN 3D Bandwagon

Comcast and ESPN today announced an agreement to provide ESPN 3D to Comcast’s Digital Cable customers. Comcast is the first cable affiliate to sign on to distribute ESPN’s new network and joins DirecTV as the two chief carriers announced thus far. The new channel will launch on June 11 and will include nearly 100 events in its first year. In addition, Comcast and ESPN will provide customers access to select ESPN 3D events on VOD.

“As a leader in the distribution of innovative content, it’s fitting that Comcast is the first cable distributor for ESPN 3D,” says George Bodenheimer, co-chairman, Disney Media Networks, and president, ESPN and ABC Sports. “This agreement demonstrates ESPN’s and Comcast’s shared commitment to bring the latest viewing experience to sports fans.”

“ESPN was a pioneer in HD, and continues to move the industry forward with the first 3D sports network,” says Brian L. Roberts, chairman and CEO, Comcast Corporation.  “We delivered the first live national 3D sports event to consumers homes earlier this year with the Masters Tournament and believe that 3D sports will drive the adoption of this technology and continue to revolutionize how we deliver entertainment.”

ESPN 3D will sign on the air June 11 with the first 2010 FIFA World Cup match featuring South Africa versus Mexico. ESPN 3D will feature up to 25 matches throughout the World Cup.  Along with college football and NBA games, schedule highlights for the new network include:

  • X Games 16, July 28-Aug. 1
  • College basketball’s Old Spice Classic, Nov. 25-28
  • College football’s ACC Championship on Dec. 4
  • Jimmy V Classic on Dec. 7
  • 2011 BCS National Championship game Jan. 10, 2011
  • X Games 15, Jan. 27-30, 2011
  • College basketball’s Big East Tournament, March 8-12, 2011

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