Chyron Names Barclay as VP/CMO
Chyron has named Bonnie Barclay as Vice President and Chief Marketing Officer. Effective June 1, Barclay will be responsible for all marketing at Chyron, ensuring that the brand positioning, sales initiatives and product development are in alignment.
“I am delighted that Bonnie has agreed to join Chyron as Chief Marketing Officer,” says Michael Wellesley-Wesley, President and CEO of Chyron. “Having spent the recessionary period aggressively developing our technology and putting into place the means to drive future growth, there is now urgency in building our sales and marketing capabilities around executives with proven track records.”
Barclay is the Founder and President of The Branding Iron, LLC – an Atlanta-based television and branding company. Most recently, she has spent the past nine years leading the Scripps Broadcast stations in all aspects of marketing, branding, and market research. Her experience previously was with Cox Broadcasting at WSB and WSOC and A. H. Belo Corporation at WFAA and KOTV.
In addition to her marketing skills, Barclay is an award-winning writer / producer and has served on the Promax board. In 2005, she was named Brand Builder of the Year by Promax / BDA.