The Sports Video Group is teeing up its 2010 Sports Asset Management event at PGA Tour Entertainment and the Renaissance Resort at the World of Golf Village in St. Augustine, FL, from July 20-22, 2010.

This year’s event begins with an opening reception on July 20 and includes a one-day seminar on July 21 that will give SVG members and sponsors an opportunity to visit the latest professional sports league facility to embrace new asset management and archiving technologies and workflows. An optional golf outing on the morning of July 22 will conclude the event.

“Every year SVG members like PGA Tour Entertainment are gracious enough to open their doors to allow other sports leagues, networks, and teams to see first hand how the latest technical advances in asset management and archiving can apply to their business,” says Ken Kerschbaumer, SVG Editorial Director. “It’s the perfect environment and, like past events held at NBA Entertainment, NASCAR Digital Media, and MLB Network, it promises to be a great chance to learn and network.”

The complete schedule is as follows:

PGA Tour Entertainment executives and technology partners discuss the new installation designed to improve workflows for the needs of both PGA Tour Entertainment and its worldwide content distribution partners.

Attendees will get an exclusive, behind-the-scenes visit of the PGA Tour Entertainment facility and an opportunity to discuss technology implementations with PGA Tour Entertainment staffers and technology partners.

The Asset Management and Archive Department at sports league and network facilities are often ground zero for battles between the IT and broadcast engineering staff. How are leagues and networks bringing those departments together? How do they co-exist and function properly without turf wars and skirmishes? Leaders from both the IT and broadcast engineering world and vendors discuss the current state of affairs.

Scott Rinehart and Jeff Lowe of NASCAR Digital Media discuss NASCAR’s new technical facility in Charlotte.

When it comes to ensuring the longevity of sports content, the initial ingest, logging, and spinning-disk storage technologies are crucial to ensuring the content has a long and useful life within a facility. Is automation of these first steps possible? What technologies do leagues and networks rely on? And what are some common best practices to be embraced and mistakes to be avoided?

Asset Management Systems are often the glue that connect spinning disk storage and editing systems to the long-term archive system. Vendors discuss their latest technology enhancements designed to improve workflows and drive greater economic efficiencies.

New technologies continue to be developed for long-term storage needs. What are some of the next-generation storage technologies worthy of consideration and how will they impact today’s equipment purchasing decisions?

Wading into the Digital Rights Management marketplace can leave one confronting a number of new terms like watermarking and fingerprinting. How do those technologies differ and what applications are they best suited for? How are leagues addressing content protection of both online and offline assets? League executives and their technology partners discuss their approaches to content protection.