Sinclair Broadcast Group Embraces Chyron Cloud-Based Graphics via Axis
Sinclair Broadcast Group, one of the largest and most diversified broadcasting companies in the U.S., is now using Chyron’s AXIS suite of Internet-based graphics services. Already a client of AXIS maps for all of its news producing stations for nearly five years, Sinclair will add AXIS news, charts and quotes functionality.
Sinclair will also utilize AXIS track & order that will allow their centralized environment to quickly order, fulfill and track customized assets quickly and efficiently.
“Working in the AXIS ‘cloud’ allows Sinclair to increase productivity within our news producing stations and to gain efficiencies in the process as a whole,” says Del Parks, Vice President of Operations and Engineering, Sinclair. “The entire suite of AXIS solutions allows our producers and editors more flexibility to respond to breaking news with dynamic graphics across all channels.”
To further shorten the graphics production cycle, Chyron has integrated its AXIS news with MGN Online, a web based graphics repository allowing producers to tap into that library from the AXIS environment.
“Sinclair’s adoption of our full suite of AXIS services represents a major endorsement of our unique approach to content creation based upon the Cloud Computing model. The savings that AXIS brings are significant and yet the quality and ‘look’ of a TV station’s news graphics is consistently enhanced. Our agreement with Sinclair marks another significant milestone towards our goal of becoming the leading provider of Cloud based content creation and workflow solutions to our media customers,” adds Chyron’s CEO, Michael Wellesley-Wesley.