YES Network Posts Record Ratings for Old-Timers’ Day
Fresh off a week mourning legendary owner George Steinbrenner, YES Network posted a huge ratings weekend July 17-18.
YES’s two-hour Yankees Old-Timers’ Day Special at 2-4 p.m. Saturday was the highest-rated and most-viewed Yankees Old-Timers’ Day Special ever on YES. Saturday’s special drew a 3.28 average TV households rating (318,000 average viewers), surpassing the previous highest-rated/most-viewed version, on July 10, 2004 (2.91 average households rating/315,000 average viewers).
Sunday’s YES telecast of the Rays-Yankees game generated a 6.33 average households rating, making it YES’s highest-rated and most-watched non-Red Sox telecast on YES this season. Sunday’s telecast was also the highest-rated day game on YES this season.