Instant Market Share: leveraging technology (not necessarily yours) and existing infrastructure (not necessarily yours) for fun & profit.
By Michael Silbergleid
Sure, Apple’s iPhone is a success, but does anyone remember Apple’s Newton? Polaroid instant photography was globally accepted; Nimslo 3D photography led to bankruptcy. We remember the few successful innovations, not the many failures. But there might be a way to use technology and infrastructure for new revenue streams with low risk and instant rewards.
The fax machine, the telephone, and the phonograph were all invented for the same purpose, making existing infrastructure more efficient. Subscription home entertainment and even newscasts did the same, and that was just in the 19th century!
Join multiple-Emmy-award-winning SMPTE Fellow Mark Schubin as he traces the history of leveraged infrastructure from telegraph lines to mobile DTV. Did you know that headphones didn’t replace speakers but replaced elbow rests?