Ashton Named President, Canada’s Olympic Broadcast Media Consortium
Adam Ashton has been appointed president of Canada’s Olympic Broadcast Media Consortium, effective immediately. Ashton reports directly to Phil King, President of Sports and Executive Vice-President of Programming, CTV Inc.
“Adam’s contributions to sports media over the past 13 years have been monumental,” says King. “With a collaborative approach, Adam is a proven leader who understands all aspects of the industry and is highly respected by all who have had the pleasure of working with him.”
“Adam was integral to our success at Vancouver 2010,” says Ivan Fecan, President and Chief Executive Officer, CTVglobemedia and Chief Executive Officer, CTV Inc. “With his experience, vision and acumen, the Consortium is well-positioned to deliver another groundbreaking broadcast at London 2012.”
Formerly the Vice-President, Marketing for the Consortium, Ashton, 38, was part of the executive team responsible for all facets of the business plan strategy and execution for the Consortium’s revolutionary multiplatform coverage of the Vancouver 2010 Olympic Winter Games.
In his capacity as President, Ashton will oversee the day-to-day operations for the Consortium’s multiplatform coverage of the London 2012 Olympic Games, leading all integrated sales, marketing, scheduling, production and digital initiatives across the Consortium’s suite of media assets.
Reporting to Ashton are Rick Chisholm, Executive Vice-President, Broadcasting; James Cooke, Director of Finance; and Dan Cimoroni, who was appointed today Senior Vice-President, Sales and Marketing.
“I am both honoured and humbled by this opportunity,” says Ashton. “The 2010 Winter Games was a production of great magnitude and it took many dedicated individuals to achieve maximum results. For London 2012, I will be surrounded by much of the same strong team and I am confident we will deliver yet another top-notch Games experience to Canadians.”
Ashton will continue to foster relationships with the IOC, LOCOG, COC, and the Consortium’s internal partners and stakeholders to enhance the Olympic Games brand.
Prior to joining the Consortium, Ashton worked at TSN for 10 years, under the leadership of former TSN presidents Phil King and Rick Brace, now President, Revenue and Business Planning, CTV Inc. As Vice-President of Marketing, Ashton led the consumer marketing strategy and oversaw advertising, on-air promotion, communications and event marketing. Ashton also co-created TSN Events and played a key role in acquiring the NASCAR marketing rights in Canada and creating NASCAR Canada, NASCAR’s first international operation.
Canada’s Olympic Broadcast Media Consortium delivered the Top 5 most-watched events in Canadian television history during its coverage of the 2010 Winter Games, with the men’s gold medal hockey game at No. 1 with an average audience of 16.6 million viewers. Ninety-nine per cent of the Canadian population experienced the 2010 Winter Games through one of the Consortium’s platforms (television, online, print, and radio). In total, Canadians consumed 1.25 billion hours of Vancouver 2010 coverage on television alone, with the average viewer watching 38 hours of Consortium content throughout the Games.