Italy’s deltatre Relies on Inlet’s Spinnaker Encoding Solutions for Live Sports Streaming

deltatre, a sports media services company headquartered in Torino, Italy, is using Inlet Technologies’ Spinnaker family of encoding solutions to generate broadcast-quality streaming outputs of some of high-profile sporting events

deltatre works with global television broadcasters and sports federations in the areas of web, results, graphics, and video.  The company’s initial experience with Inlet’s Spinnaker was during its streaming of the 2010 Vancouver Winter Games. As a result, deltatre decided to replace legacy encoders with Spinnakers for use with its sports properties starting in June 2010.

“At deltatre we aim to provide our customers with the highest possible quality of products and services,” says Ciaran Quinn, Director, deltatre. “To do that, we invest heavily in the development of our own solutions, and seek out the leading specialists when we need to bring in third parties.  Inlet is indeed a leading specialist in its field with terrific products that really get the job done. Inlet Technologies is a great partner for us as we share the same values of excellence, innovation and quality of experience.”

In addition to supporting adaptive bitrate (ABR) capabilities (Microsoft Smooth and Adobe Dynamic), deltatre can now deliver a true broadcast experience for viewers on the web or any mobile device using single Spinnaker appliance.  In addition, Spinnaker was easily integrated into the company’s existing content management system and infrastructure.

The immense growth of the consumption of sports-based content through the web and mobile media, provides valuable opportunities for content owners. However, along with this increased access come the complexities of managing large volumes of data, media preparation, multiple formats, and delivery mechanisms, as well as digital rights management (DRM) issues.

“Inlet Technologies and deltatre have the expertise to turn these potential technical and marketing challenges into monetization opportunities for their clients,” says Michael Barros, senior vice president, sales and marketing, Inlet Technologies.  “We’re enabling content owners to bring an unprecedented live sports experience to fans around the world while also recognizing revenue from live streams.”

The announcement comes on the heels of similar Spinnaker installments with the BBC (to simulcast live sporting events, including the recent FIFA World Cup 2010, Wimbledon, and F1 Grand Prix),  Australia’s ABC News 24, NBC/Universal Sports, Vancouver Winter Games, France Télévisions, ITV (UK), M6 (France), RAI (Italy), and TV 2 (Norway).

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