IDS Aims To Enhance On-Site Fan Experience

The Sports Video Group is pleased to welcome IDS (Information & Display Systems LLC) as a mobile/integrator sponsor. IDS provides event service and custom software for sporting events worldwide. In May, the company provided video production for displays on the iconic island-green 17th and the 18th hole of The Players golf tournament at TPC Sawgrass in Ponte Vedra Beach, FL. These productions enhanced the on-site fan experience from the first players teeing off at 7 a.m. until play concluded 12 hours later.

”IDS is proud to bring a new level of excitement and fan enjoyment to The Players in 2010,” says Director of Product Development Leo Levin. “We’re looking forward to creating even more in the future as we enter our second decade of providing services at this most prestigious golf event.”

IDS integrated several elements into the continuous day-long production. It custom-designed creative content rendered with Brainstorm graphic systems. In addition, it provided historical and live results data from ShotLINK, the official PGA TOUR scoring system, including shot distance and location data (note: IDS was a major contributor to development of ShotLINK). IDS also delivered player photos and videos, sponsor messages, course maps, player biographies, scorecards and statistics, stroke trails, course statistics, ball-position shot charts, and leaderboards. Video content also played a big part in IDS’s production, with the company providing sponsor videos, live broadcast video, taped highlights, and hole-specific ENG cameras for the event.

For more information on IDS, visit

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