New SVG Sponsor NAC Image Technology Receives Emmy for Super-Slo-Mo Systems
The Sports Video Group is pleased to welcome NAC Image Technology as its newest corporate sponsor. Launched in 1958, NAC Image Technology is a world leader in development and production of high-speed imaging and motion-analysis systems. Its products serve a variety of industries, and its super-slow-motion camera equipment has been used in major sports productions around the world.
“We’re going to be expanding our presence in the sports-broadcasting industry over the course of the next few years,” says Bill Campbell, manager of business development, NAC International Operations. “That’s where we’re headed, and we think that joining SVG can help us get there.”
Earlier this month, NAC’s super-slow-motion digital camera systems were selected to receive an Emmy Award from the National Academy of Television Arts and Sciences for the 2009-10 Technical Engineering Awards. The Emmy was awarded for NAC’s work and innovation in “HD Super-Slow-Motion Systems for acquisition, recording, and playback in Broadcast, Entertainment, and Sports Productions.”
“We are extremely happy to be honored with this award,” says Kenichi Ueki, president of NAC Image Technology. “We’ve been fortunate to be able to work with strong partners like NHK, ARRI Media, and Fletcher Chicago. With their help, NAC’s super-slow-motion systems have been embraced by broadcasters for live coverage of the World Cup events in Germany and South Africa, the Olympic Games in Beijing and Vancouver, and a variety of professional sporting events, including international motor racing, tennis, football, baseball, rugby, cricket, golf, boxing, and horse racing.
“The Memrecam Hi-Motion is the camera that embodies the NAC award-winning technology,” Ueki continues. “This camera was developed in cooperation with NHK and is the first super-slow-motion broadcast camera in the world with real HD quality based upon three-chip technology. Designed specifically for sports broadcasting, the Hi-Motion fits seamlessly into the workflow of sports-broadcast environments, requiring no additional operators.”
NAC’s camera technology is capable of capturing hundreds of thousands of images per second, but 1,000 frames per second is optimal for most HDTV super-slow-motion applications. As a result, NAC product development is focused not on increasing image-capture speed but rather on integration of the super-slow-motion camera system with the sports-broadcast workflow while optimizing camera light sensitivity. A sneak peek at the fruits of this development effort will be available at NAB 2011 in Las Vegas, when NAC will introduce the Memrecam Hi-Motion II.