ESPN App Advances Interactive TV Push

By Michael Silbergleid reports that while cable technology is still lagging, Web-enabled TVs open a new route.

Case in point: Two years ago, ESPN announced plans to roll out a suite of interactive TV applications using EBIF, a nascent technology that was going to make clickable TV apps possible for the first time. Two years later, EBIF still hasn’t gotten off the ground.

But TVs that come with internet capabilities are offering a new way in: ESPN introduced ScoreCenter, an app for Web-enabled Samsung TVs, to Samsung’s app store on Thursday.

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