BMW Uses a Commercial to Burn Their Logo into Your Eye
By Michael Silbergleid
Gizmodo.com reports on how a person remembers ads? BMW will tell you. BMW flashed an audience with a blinding light that included a cutout of their logo. When the audience was told to close their eyes, they still saw the letters: BMW.
You can watch the behind-the-scenes video and the commercial at http://gizmodo.com/5714934/bmw-uses-a-commercial-to-burn-their-logo-into-your-eye