Golf Channel Selects Txtstation as Mobile Marketing Provider
Golf Channel and Txtstation Mobile Marketing have announced a multi-year partnership that will enable golf fans to interact in real-time with an assortment of mobile promotions. The wide-ranging campaign will include text-to-screen and live polling within broadcasts and various text alert options throughout the year.
Txtstation offers Golf Channel a complete solution for mobile integration on-air and online through its ability to tie in to the network’s graphic system, creating a turnkey solution that allows for real-time votes to be aggregated on television. Also, Txtstation is able to build a variety of different text clubs, including automated scoring alerts.
Fans will be able to interact with Golf Channel on-air through various mobile tactics, including polls, voting, and text-to-wins. They can also join text clubs via text messaging or online through a brief entry form. Tailored text club updates will include daily and breaking news alerts, scores for the top three on the leaderboards from the PGA TOUR or LGPA Tour, and updates and news on fans’ favorite TV shows.
“Golf Channel is the premier source for golf content and we are very excited to become their trusted partner,” says Michael Falato, VP of sales and business development for Txtstation.
Click below for video highlights of Golf Channel Txtstation Integration:
Yani Seng LPGA Poll
19th Hole Grey Goose
PGA Children’s Miracle Network Tournament
Spotlight on Golfers vs. Caddie
LPGA Lorena Ochoa