NAB 2011: 3ality To Highlight Achievements in S3D Integration, Automation

This is a critical year for stereoscopic 3D. Across a wide segment of distribution models — broadcast, theatrical, online, even print — companies at all stages of the production chain are struggling to answer the question, “What do we do about S3D?”

3ality Digital is leading development of integrated, intelligent solutions for live-action stereoscopic 3D. The company’s technology has been deployed on several feature films currently in production, and among its broadcast customers are BSkyB, Sky Sports, CJ Powercast, and FujiTV.

At the NAB Show next month, 3ality Digital will focus on new achievements in S3D integration and automation, including an automated self-aligning camera-and-lens setup, depth-aware graphic insertion, and completely automated 3D space control (automated convergence and interaxial). 3ality Digital and its partners present innovation without confusion in the next generation of S3D image acquisition, production, distribution, and delivery.