Ads Can be Added to Shows in Post-production, Even by Local Stations

By MIchael Silbergleid reports that on a national level, advertisers and audiences have proven a fairly even match, but local advertisers have been at a disadvantage because of smaller budgets and lack of control over on-screen content such as product placements, tickers and bugs, according to high-tech entrepreneur Roy Baharav.

But not anymore, he said.

Baharav is co-founder and CEO of SeamBI, based in Sherman Oaks, Calif. The company sells do-it-yourself, digital product-placement software that allows local TV stations to insert local advertisers’ brand names, products and logos into existing shows with a digital brush.

One of SeamBI’s first customers is Phoenix-area station KASW, owned by Belo Corp., which broadcasts on Channel 49 and is carried by Cox Communications on cable Channel 6.
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