InStat Reports Predicts More Than 100 Linear 3D Channels By 2015

Early expectations of 3D TV were over hyped by the press, while current coverage laments the fact that 3D has not lived up to its promise and research firm InStat says the reality is somewhere between the two extremes. And it also believes that 100 linear 3Dchannels will be up and running globally by 2015.

“Pay-TV providers around the globe who have HD systems in place have jumped on the 3D content being made available to them at a faster rate than many had expected,” says Michelle Abraham, Principal Analyst.  “Many took advantage of the World Cup 3D coverage to test transmission of 3D over their networks, and some of them have now launched transmission of regular 3D TV channels.  The competitive nature of pay-TV ensures that once one pay-TV distributor in a country is offering 3D, the others need to be fast followers unless they want to lose their top-tier customers.”

New research by In-Stat reveals the following:

  • 3D live event coverage will grow in 2011 but challenges remain.
  • Sports, movie, documentary, and music channels are most likely to move to 3D first.
  • The largest number of 3D channels are currently available in Europe, where the large number of pay-TV providers play a role.
  • As the costs to reproduce in 3D decline over time, the 3D content production will grow more quickly.

    To learn more about the report click here.

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