CBS College Officially Rebrands as CBS Sports Network
As previously announced, CBS College Sports Network officially rebrands today as CBS Sports Network. The name change takes effect tonight with the Bracket Breakdown show, which airs immediately following the NCAA Men’s Basketball Championship game broadcast on the CBS. The new abbreviation for CBS Sports Network is CBSSN.
According a previous press release from the network, CBS Sports Network will continue to focus on college sports, but will look to expand its content beyond the college realm in the future. As part of the rebrand, CBS Sports Network will more closely align and expand CBS’s portfolio of sports assets including CBS Sports, Showtime Sports, CBSSports.com and MaxPreps.com. CBS Sports Network will continue to provide hundreds of live college games annually, as well as college-based studio and original programming.
CBS Corp. acquired college-focused digital media outlet CSTV in January 2006. In February 2008 CSTV was rebranded as CBS College Sports Network. The Network is currently seen in approximately 40 million homes and available to over 94 million households.