Civolution Demos Second-Screen Sync at NAB
Civolution will demo new Second-Screen Synchronization and Automatic Content Recognition (ACR) applications at NAB2011 (booth: SU7917). These solutions enable synchronization of content between TV and other devices – such as tablets and mobiles, or within the TV itself.
The Automatic Content Recognition solution is an integrated application in connected media devices such as smart TVs. It allows content replacement or triggering of events based on identifying the viewed content. Using advanced content identification technologies, triggered events are accurate and transparent to any type of distribution or time shift.
The Second-Screen Synchronization application allows for the automatic identification of the TV channel being watched and the content being played. Civolution says that upon identification it enables precise time-synchronization between content played on TV and mobile devices such as tablets and smart phones. The real-time interactivity between the devices, enabled by content identification, automatically handles distribution delays and supports time-shifted viewing.
“In today’s media universe of multi-platforms and a growing variety of viewing devices it is crucial for content owners and advertisers to interact with the content and to better communicate with consumers,” says Alex Terpstra, CEO, Civolution. “Our media synchronization applications enable the industry to connect with the consumer specifically based on the content they are currently watching in real time or time-shifted.”
Terpstra believe that triggering and interactivity will become increasingly important both in deepening the relationship between content and the consumer as well as providing very exciting opportunities for personalized and targeted applications and advertising.
“The demonstrations of our Second-Screen Synchronization and Automatic Content Recognition solutions displayed in our Interactive Media Home at NAB, builds upon bespoke projects we’ve run for a number of years to enable broadcasters to automatically trigger events based on watermarking and fingerprinting content identification technology,” says Terpstra. “The launch of this functionality brings a new dimension to advertising and how consumers will interact with their favorite programs and live events.”