Sony’s Media Backbone Conductor Features Tektronix Cerify

Tektronix Cerify is now starting to be deployed at broadcasters and production houses around the world thanks to its inclusion in Sony Professional’s Media Backbone Conductor (MBC) solution. The first deployment took place at Italian-language Swiss broadcaster Radiotelevisione svizzera di lingua italiana (RSI). RSI is part of the wider SRG group, which recently implemented MBC to modernize its IT infrastructure.

Fully integrated into MBC, Tektronix Cerify is used at various stages in the file editing and transmission process to provide automated verification of video content. This allows the QC teams at customers such as RSI to focus only on problem content and meeting subjective requirements.

Tektronix Cerify is a leading automatic quality control system for file-based video and provides fully automated 24/7 QC with user definable test templates, that allow consistent and objective measurement of conformance to the allowable quality standards for specific content type and transmission channels. With a set of open interfaces, Cerify is well-suited for integration into broader file-based video solutions such as MBC.

“With its new tapeless integration strategy, Sony is stepping up to help the industry shift over to file-based operation and realize significant gains in the process,” says Eben Jenkins, GM, Video Product Line at Tektronix, Inc. “By selecting Tektronix Cerify for inclusion in MBC, Sony is ensuring that customers like RSI can deliver the highest quality output possible to their viewers.”

Based on a service-oriented architecture (SOA), MBC enables customers to start making the move to a fully tapeless production environment. Driven by Business Processes, MBC is designed to make media workflows visible and orchestrate common services in order to make customer’s operations more efficient.  Tektronix Cerify is integrated with MBC for seamless operation and a consistent user interface.

“With Media Backbone, Sony is giving the broadcast and production industry a complete platform that enables the smooth transition from traditional AV to file-based workflows and delivers effective file management,” says Nick Smith, Business Development Manager Sony Professional. “When putting this solution together, a key focus was to identify partners that met our standards for reliability, accuracy and customer support. Tektronix Cerify is trusted across the industry and has proven to be a vital component, helping to ensure quality output within the Media Backbone Conductor.”