Digital Rapids Previews Transcoding Software with Cloud Support, Intelligent Automation

Digital Rapids has unveiled version 2.0 of its Transcode Manager enterprise-class, multiscreen media-file-transcoding software. Built on the new Kayak application platform, it is designed for transforming high volumes of media between acquisition, production, archive, and distribution formats. New features include logic-driven process automation, greater deployment flexibility, and seamless scalability beyond facilities into the cloud.

In addition to previews of Transcode Manager 2.0 in Digital Rapids’ booth (SL6010) at this week’s NAB Show, the new cloud transcoding capabilities running on the Windows Azure platform are demonstrated by Digital Rapids in the partner demonstration area of Microsoft Corp.’s booth (SL3812).

“The rapid growth of revenue-expanding, multiscreen distribution opportunities and the exploding volume of available content are driving fundamental shifts in the way media enterprises approach their content-processing workflows,” said Brick Eksten, president of Digital Rapids Corp. “From the on-demand scalability of the cloud to greater automation ‘intelligence,’ these organizations are seeking more-efficient ways to grow their operations while managing costs.”

Logic-Driven Process Automation
Among the new process-automation capabilities in Transcode Manager 2.0, the included Kayak Designer allows users to visually define sophisticated, decision-based media-processing flows with rich metadata support. Processes from video and audio manipulations and compression to progress monitoring and publishing can be easily combined into simple or complex workflows with immediate visual feedback.

Transcode Manager 2.0 integrates its logic-driven automation inline within the transcoding process. Advanced logic branching allows different tasks or parameters to be applied based on the characteristics of the source media and previous processing results. Continuous analysis dynamically adapts processing to changing input attributes on a frame-by-frame basis, such as mixed 3:2 pulldown and natively interlaced content within the same source file.

Into the Cloud
Transcode Manager 2.0 extends its scalability with seamless integration between on-premises and cloud-based media processing. Cloud transcoding support enables on-demand, elastic resource expansion without the capital expenditure and time-consuming effort of provisioning of additional local physical systems. Lightweight, self-deploying Kayak Cloud Engines can be instantiated as-needed using available software licenses. Running on the Windows Azure platform, Transcode Manager 2.0’s cloud transcoding capabilities tightly integrate with on-premises Transcode Manager installations for seamless hybrid operations.

“The cloud model offers content creators and distributors the ability to scale up rapidly to meet peaks in demand without a significant capital expenditure burden or lengthy deployment cycle,” said Jake Winett, director of Media & Entertainment Industry Solutions, Microsoft Communications Sector.

Transcode Manager 2.0 is slated for release in the second half of this year.

For more information, visit Booth SL6010 at the NAB Show or

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