Production Lets Viewers Interact — on All Screens — With What’s on TV

A new feature for’s flagship product, Interactivity Suite (IS), enables content to be delivered to a tablet, mobile, or PC in sync with the action on the viewer’s television screen.

Using the Synchronized Companion App feature, broadcasters can easily develop distinctive, branded applications that push/pull relevant information or entertainment to and from the second screen. For example, a viewer about to watch the big game on TV might use the Synchronized Companion App to get details about favorite players pushed to his or her iPad instantaneously as lineups are announced before kickoff.

Relevant background information on unscheduled game events, such as scores and penalties, will be available on the iPad as they happen. Likewise, viewers might use the application to express their opinion in real time about a call just made by the referee and see real-time poll results displayed on TV.

“With Nielsen reporting that 60% of people surf the Web while watching TV, the Synchronized Companion App offers a huge advantage for broadcasters,” said CEO Lars Lauritzsen. “Using the new feature, they can take over the second screen — a tablet, smartphone, or a PC — and claim the viewer’s full attention.”

With Synchronized Companion App, it is also possible to increase advertising airtime value through synchronized ad support on the second screen. In time with a TV commercial, consumers will be able to gather further product and retailer information and even make a transaction from the iPad.

Powered by the IS, Synchronized Companion App monitors frame-by-frame changes in broadcast programming or live production, then uses the changes to trigger delivery of specified content to the second screen. Because of the IS’s extensive integration capabilities and support for all major protocols, the framework provides an active return channel to the broadcaster. As a result, tablets, smartphones, and PCs become peripherals for enabling participation TV, interactive content, and even remote control.

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