Grass Valley’s MediaFUSE Picks Up ‘Pick Hit’ Award at NAB

At this year’s NAB show, the latest version of the Grass Valley MediaFUSE Content Repurposing and Multi-Distribution System, a hardware and software platform that facilitates faster turn-around time for getting content to the Web and mobile devices for on-demand delivery, was recognized by Broadcast Engineering magazine with a “Pick Hit” award. Grass Valley has won a “Pick Hit” Award in each of the past three years.

The new version of MediaFUSE (2.0) allows TV broadcasters and all multi-platform content providers to automatically convert linear content and stream it live using Flash, HLS-5 (for HTML-5), and Windows Media formats. Each format can feed multiple streams that can contain unique ads and content, replaced automatically, on-the-fly. Devices, such as the Apple iPad, iPhone, and Google Android can all have their own customized stream.

“This award confirms our belief that broadcasters and multimedia producers want a fast and easy way to repurpose linear TV content to support the various on-demand and mobile distribution platforms that will bring new revenue and an expanded audience for their content,” says Scott Murray, SVP of Live Production Solutions at Grass Valley. “In fact, MediaFUSE users are finding that their existing Web and content staff can process up to five times more content than before they purchased their MediaFUSE system.”

MediaFUSE is targeted at all multimedia content producers and can be deployed as a complement to the Grass Valley Ignite automated production system, or as a standalone system complete with an end-to-end suite of automated tools.