ESPN Appoints Freed VP, Sales Marketing

ESPN has announced that Cindy Freed has been named VP, sales marketing, for the organization’s Customer Marketing and Sales group.

She will oversee ad-sales marketing, including ESPN’s Co-Marketing team, Creative Works, and Marketing Services. She will assist in development of key messages for the sales team and help develop cross-platform ideas to further build the businesses of ESPN’s clients.

Freed, a graduate of Wake Forest, joins ESPN after working with Yahoo!, where she was a leader in the ad-sales marketing group. Her previous experience includes roles as VP, business marketing, at USA Today and media planning supervisor at BBDO.