Adobe Announces Switcher Program For Video Professionals

Adobe Systems announced an upgrade program for video professionals who have purchased any version of Apple Final Cut Pro or Avid Media Composer and want to switch to professional video tools by Adobe — Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5.

“We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows,” said Jim Guerard, general manager and vice president of professional video and audio, Adobe. “At Adobe we’ve been in the trenches with video pros for years, and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium, we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters, and video pros.”

Built by professionals for professionals, Adobe Creative Suite 5.5 Production Premium is a video suite with tools that deliver productivity enhancements and enable video and audio pros to accelerate their postproduction workflows. The Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, allows users to get real-time feedback and work at 4k and higher resolutions on both laptops and workstations.

Adobe Premiere Pro CS5.5 boosts performance for editing with a toolset that is native 64-bit, optimized for multicore systems, and is GPU-accelerated to provide real-time effects, color correction/color grading, rendering, and multilayer performance. Professional video editors can also utilize all the system resources on modern Macs with Thunderbolt, 64-bit, and multicore CPUs. Editors can leverage Adobe After Effects and Adobe Photoshop software to integrate visual effects and still imagery into their workflows. For customers who use other editing programs, Adobe Premiere Pro CS5.5 includes Final Cut Pro project import and export so projects can be shared between both applications without conversion or re-rendering. Adobe Premiere Pro CS5.5 also includes many Final Cut Pro and Avid keyboard shortcuts.