Venue News: Citi Field’s News-Media Exposure Value Highest in MLB

Citi Field earned the greatest value in news-media exposure among all corporate-named ballparks this year, reaping nearly double the amount of the second-place stadium. According to a recent study, Citi Field enjoyed about $10.1 million of news-media exposure in 2011. That figure doesn’t include the value of exposure via game broadcasts on TV and radio or on-site marketing efforts. The value of the exposure, calculated by Joyce Julius & Associates, adds up mentions of baseball parks across television, major newspapers, and Internet news stories and features during the season. The research firm then calculated how much that exposure would have cost had it been bought through advertising. However, the firm notes that not all stadium mentions are positive; much of Citi Field’s publicity in the second half of the season was related to the Mets’ lackluster performance and relatively small crowds.  Comerica Park, home of the Detroit Tigers, was second in Joyce Julius’s rankings, with $5.8 million in news-media exposure value…

…The Ann Arbor-based Ecology Center is urging the University of Michigan to put solar panels on the Big House, the largest football stadium in North America. The Ecology Center has teamed up with, collecting over 3,000 signatures on an online petition that targets University President Mary Sue Coleman, Athletic Director David Brandon, and Director of Campus Sustainability Initiatives Terry Alexander. In 2009, University of Michigan students completed a feasibility assessment of a stadium solar project, estimating that an installation could divert 776 tons of carbon dioxide from the atmosphere. The Ecology Center’s campaign is asking University officials to move beyond feasibility assessments by engaging with Michigan’s solar manufacturers and developing a project to offset some of the stadium’s electricity use and feed it back into the grid during times when the stadium isn’t used…

…After deciding to outsource ticket sales and issuing a request for proposal this past summer, Penn State hired IMG College’s ticketing solutions arm to improve sales and enhance communication. IMG College and Learfield Sports compete vigorously for multimedia rights; however, IMG College’s new ticketing business at Penn State won’t affect Learfield’s multimedia rights there, which include sponsorship and media advertising sales, signage, and other rights. Learfield has not fully committed to a ticket strategy yet and did not compete for the ticket rights at Penn State. While the Nittany Lions annually rank among the nation’s leaders in football attendance, they’ve had more than 11,000 empty seats at two of their first three home football games this season. The men’s and women’s basketball teams do not have the history of success that football enjoys, a potential area for significant sales gains…

… As Quebec City and Kansas City attempt to lure professional hockey with new NHL-caliber arenas, a Seattle lawmaker hopes to replace his city’s outdated Key Arena and add Seattle to the list of potential NHL destinations.  Mike Hope’s plan to help fund the new arena borrows from the tax code in Nashville, TN, which levies a “Professional Privilege Tax for Professional Athletes” on local and visiting athletes at the cost of $2,500 per game for up to three games played. While the plan benefits Seattle residents by not funding the arena with taxpayer dollars, taking as much as $7500 from professional athletes places an unfair burden on AHL players and NHL rookies who are not making the salaries of veteran teammates. Seattle has been without a winter sports team since the Sonics moved to Oklahoma City.

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