XOS Digital Brings Back Brett Hammond to Lead Worldwide Sales

XOS Digital has appointed former XOS director of sales Brett Hammond as senior vice president for worldwide sales.

In his new position, Hammond will oversee the global sales for XOS Digital’s team technology products, including its XOS Thunder coaching software. According to XOS Digital, Thunder Football is the most widely used software in Division 1 college football and the NFL. In addition, Thunder Basketball was released in March and continues to grow.

The company’s team technology products also include integrated video solutions, including remote camera systems, live event production control rooms, HD replay products, and branded environments. Hammond’s role will include supporting and expanding XOS Digital’s 900-plus customer base.

This is Hammond’s second stint with XOS. From 2002-2009, he held various positions, including Account Manager, Regional Sales Manager and Director of Sales, where he led the sales initiatives and the successful adoption of the Thunder Football software tools to its current number one market share position.

“It’s hard to find the words to accurately depict the excitement and gratitude I have for the opportunity to come back and lead the sales initiatives at XOS Digital moving forward,” says Hammond. “It became very apparent during the interview process that XOS Digital has a solid game plan to ensure long term success for the company, its customers and its shareholders, and I can’t wait to get started.”

Prior to returning to XOS Digital, Brett was the head of global sales at Horizon Technology, a computer parts distributor.

“XOS Digital has recruited a valuable asset back with the hiring of Brett Hammond,” said Erik Kunttu, president of the Collegiate Sports Video Association and director of video operations for the Indianapolis Colts. “During his previous stint with XOS he illustrated integrity, dedication and was always a strong customer advocate who worked relentlessly to ensure a positive customer experience. XOS Digital couldn’t have hired a more qualified, committed and passionate person in the sports technology industry.”

“XOS Digital reviewed more than 100 qualified applicants for this position, however, no one possessed both the industry and proven sales leadership experience we were looking for, which very quickly made Brett our top choice to fill this vacancy on our senior leadership team,” said Chris McCleary, CEO, XOS Digital.. “We are excited to have Brett return to the XOS team and look forward to the growth that his leadership will provide.”

Hammond received a Bachelor of Science Degree in Sports Management from the University of Massachusetts, Amherst where he earned three Varsity letters as a member of the Football team. He currently resides in Westford, MA with his wife Jennifer and their two children, daughter Emerson and son Carter John (C.J.). He will work out of XOS Digital’s Boston office, where he will be responsible for leading the sales and event marketing initiatives for the Digital Coaching and Integrated Solutions Group.

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