Scan-to-Buy QR Codes Get a Trial on Television

NYTimes.coms reports that in a television experiment, shoppers this weekend watching HSN, the shopping network, can scan their TV screens with a smartphone to learn more about the products on display, and, HSN hopes, become more inclined to buy them.

You can read more at http://www.nytimes.com/2011/10/08/technology/hsn-tests-onscreen-qr-codes-to-encourage-sales.html?_r=1