How Social Media Changed ESPN Audio’s Super Bowl Week

Mashable.com recently spoke with top executives and personalities from the sports behemoth ESPN during the company’s biggest week of the year for Super Bowl XLVI. The interviews reveal how the evolution of digital impacts the original mass broadcast medium — what is traditionally thought of as “radio.”

Here’s the story: http://mashable.com/2012/02/03/how-social-media-changed-espn-audios-super-bowl-week/