USA Today Sports Media Group, MLB Advanced Media Partner on Product Development Venture
The USA Today Sports Media Group and MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, announced a joint venture to develop and produce new content and products for sports fans across all digital and mobile platforms.
“This partnership is an ideal pairing of strengths and missions,” saidTom Beusse, President, USA Today Sports Media Group. “MLBAM has always been, and continues to be, the industry vanguard for digital and mobile product development, and we think combining their expertise with our strengths in content creation, distribution points and sponsorship solutions presents some really exciting possibilities for both of us, as well as for sports fans.”
The joint venture will be based in New York City, and the staff will be located at both the Chelsea Market headquarters of MLBAM and the New York offices of USA TODAY Sports Media Group. It will draw from personnel within each organization, as well as new hires to be announced in the near future, to develop and launch products beginning as early as this summer.
“USA TODAY Sports Media Group is committed to a first-class digital media operation under Tom’s capable leadership and we’re delighted to be their partner in this initiative,” said Bob Bowman, President and CEO, MLBAM.