Dual-screen Sporting Revolution
BusinessSpectator.com.au reports that in the brave new world of contemporary sport-watching, the goalposts have moved. Watching the big game – once a simple matter of grabbing a beer and some chips and settling down in front of the television – has become increasingly active for those who wish it so.
The television – now a flat-screen, high-definition behemoth – is still pre-eminent, but a relatively new phenomenon has emerged to complement traditional viewership.
This is known as the ‘second screen’ and, as you might have guessed, it involves using a second device – such as a computer, tablet or smartphone – to allow interaction and engagement in addition to regular viewing.
The phenomenon is set to gather pace this year, given the ABC (Australia) has partnered with CSIRO researchers to integrate Twitter and Facebook with TV shows.