NAB 2012: Adobe To Demonstrate Creative Suite 6 Production Premium

Adobe Systems will showcase new software and features that improve how broadcasters, filmmakers, and video professionals create, deliver, and monetize high-quality productions across multiple screens. Highlights of the show will include the first public demonstrations of Adobe Creative Suite 6 Production Premium —  including major updates for Adobe Premiere Pro CS6 and Adobe After Effects CS6 — before its official release, showcasing the software’s blazingly fast performance and tight integration, which enables video professionals to work efficiently and streamline workflows. Adobe will demonstrate its new solutions along with key customer and partner-focused initiatives, and Creative Suite 6 Production Premium will also be presented in more than 60 partner booths throughout the NAB exhibition.

“With the upcoming release of Creative Suite 6 Production Premium, which we are revealing at NAB, Adobe is redefining the content-creation workflow,” says Jim Guerard, VP/GM, Video Solutions, Adobe. ”This is a perfect opportunity to show off the new and breakthrough performance innovations in Creative Suite 6 Production Premium and demonstrate how it’s possible to work at the speed of your imagination, making workflows more efficient and audience experiences more compelling. From planning to playback, Adobe and its broadcast and media customers are leading the industry and reshaping how the digital-video industry creates and consumes rich media.”

Creative Suite 6 Production Premium Takes the Stage
Creative Suite 6 Production Premium, the complete solution at the heart of any production workflow for video professionals, is packed with major updates to help bring high-quality productions to any screen. The suite features significant updates to familiar tools, including powerful new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition, Adobe Story, Adobe Media Encoder, and Adobe Photoshop, along with two new tools, Adobe SpeedGrade CS6 for professional color grading and Adobe Prelude CS6, an elegant solution for the process of ingest, logging, and transcoding, essential tasks in a modern file-based workflow. For advanced video editing, Premiere Pro CS6 incorporates a new user interface, trimming, and OpenCL support in the new turbo-charged Mercury Playback Engine. After Effects CS6 is the biggest release in a decade, with huge performance gains and powerful 3D features.

Throughout the show, Adobe will be providing attendees with an exclusive first look at Creative Suite 6 Production Premium. This upcoming release, expected in the first half of 2012, will feature across-the-board performance and workflow enhancements that broadcasters, filmmakers, and corporate video professionals worldwide need to stay at the forefront of the explosion of multiple screens, file-based workflows, and new distribution models.

Changing Today’s Broadcast Landscape
Adobe is dedicated to boosting video professionals’ productivity, giving them a dependable and seamless solution to plan, produce, and deliver engaging content despite shrinking timelines and budgets. Broadcasters are completely redesigning and streamlining their workflows to meet today’s demands for delivering content to multiple screens. Top global broadcasters — including BBC, CBS Sports Network, CNN, Hearst, Media General, and NRK — are turning to Adobe Creative Suite Production Premium for a  more complete plan-to-playback, file-based solution.

“Our video editors need to work with a large variety of digital assets, and the Adobe Creative Suite Production Premium, including Adobe Premiere Pro, allows them to handle instant-turnaround news edits as well as long-form feature edits without compromising speed or creativity,” says Moritz Gimbel, head of production at Bloomberg TV International. “Its latest software release, the Adobe Creative Suite 6 Production Premium, helps make our workflow more efficient with support for more video formats and codecs, accelerating content delivery with the ability to export sequences into two different formats at the same time.”

Discussing the Future of Film and Video
On Sunday April 15 at 10:30 a.m. PT in room N249, Adobe will participate in the Post|Production World keynote titled, “How Creativity and Technology Merge to Influence Storytelling and Film.” Steve Wozniak, Fusion-io chief scientist, along with Vincent Brisebois, visual computing industry manager at Fusion-io, and Rob Legato, two-time Academy Award-winning visual-effects supervisor, will join Steve Forde, Adobe After Effects product manager, on stage to discuss how creativity and advances in digital technology can work together to develop engaging storytelling.

On Tuesday April 17 at 9 a.m. in room N249, Jeremy Helfand, VP of monetization at Adobe, will join Joe Alicata of ESPN Digital Media, Bismarck Lepe of Ooyala, and Steve Raymond of Big Frame to discuss the changing landscape for delivering online media and the various ways media companies can monetize their content across multiple platforms. The session, “Monetizing Viewership in a Multiplatform Environment,” will address social media, games, and Web video and the impact they’ve had on how advertising dollars are spent.

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