Freeview Finds that 3D is not Such a Turn-on for Viewers, but Better than Mobile reports that 3D ranked only sixth out of eight different new technologies in terms of popularity in a survey of 2,000 viewers published on Wednesday.

Asked to pick three technologies out of the eight which they found most appealing, only 19% chose 3D.

The poll was topped by on-demand services such as the BBC’s iPlayer streamed directly to TV (which appealed to 62% of respondents), services offering a selection of on-demand programmes (59%), and an enhanced electronic programme guide allowing viewers to scroll backwards to stream a show that has already been broadcast as well as looking forwards (51%).

3D outranked mobile TV, which remains in its infancy chosen by 12% of the people who took part in the survey, and smartphone/tablet apps offering complementary content to programmes (6%). The other technologies included in the survey were home networking (chosen by 46%) and remote recording (25%).


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