Former NCAA Exec Greg Shaheen Joins Star-Studded Opening Panel at CSVS
College sports has seen a typhoon of changes over the past few year and the primary catalyst behind it all has been burgeoning television rights deals. At the College Sports Video Summit (June 6-7, Atlanta, GA), some of the most powerful names at the biggest networks in the college marketplace will discuss the complexities of the landscape surrounding the pomp of pageantry of college sports television.
Joining the lineup is Greg Shaheen, former N.C.A.A. interim executive vice president for championships and alliances, who will speak as part of the summit’s opening panel, will now join them.
For more than a decade, Shaheen was the overseer of all 89 NCAA championships, including the highly lucrative Men’s Basketball Tournament. He handled everything from coordinating with coaches and game operators to leading the negotiations on television contracts. It was in that arena where Shaheen scored his biggest hit, hammering out the details on the NCAA’s current rights deal for March Madness with CBS and Turner Sports. The contract is worth just under $11 billion and accounts for more than 90 percent of the NCAA’s revenue.
Shaheen will join CSVS’ opening panel entitled “The State of College Sports Programming” which will take place at 1 p.m. on June 6, immediately following a keynote address by Pac-12 Enterprises president Gary Stevenson.
Shaheen joins a star-studded panel that includes ESPN3 VP Damon Phillips, Rutgers University Athletics Director Tim Pernetti, Fox Sports EVP of Business and Legal Affairs Karen Brodkin, Big East Associate Commissioner Tom Odjakjian, and NBC Sports Group SVP of Sports Content and College Sports Michael Sheehey.
The hour-long discussion will address television’s increasingly dominant role in college athletics. These leading executives from across the spectrum of collegiate sports discuss the current state of content creation and distribution strategies, the impact of social media, and new developments on the horizon.