ESPN 3D To Serve Up Last Five Days of Wimbledon, Including Semis and Finals
ESPN has upped the 3D ante at the All England Lawn and Tennis Club this year, announcing that ESPN 3D will expand its Wimbledon coverage to include live telecasts from Centre court during the final five days of the tournament, including the Ladies’ and Gentlemen’s Finals. Last year, ESPN3D carried the Gentlemen’s Final live, as well as delayed coverage of the Ladies’ Semi and both Finals.
“On the dawn of new era of Wimbledon for fans with ESPN’s exclusive and all-live multi-platform approach, it is only appropriate that ESPN 3D be there providing a unique view of Finals and the critical matches leading to them,” said Bryan Burns, ESPN vice president, strategic business planning. “We are proud to continue ESPN’s heritage as a leader in technical innovations and that the ESPN 3D schedule is filled with top-level Championship events from around the world.”
The BBC will produce the 3D world feed this year in conjunction with Sony and the All England Club. ESPN 3D will present the world feed to U.S. subscribers beginning on Wednesday, July 4 and running through the Ladies’ and Gentlemen’s Finals on Saturday, July 7, and Sunday, July 8. All the matches aired on ESPN 3D will be reaired that night at 9 p.m. ET.
Jed Drake, ESPN senior vice president and executive producer, said, “ESPN 3D adds to our depth of coverage with a compelling new look at ESPN’s top events. It joins our long list of Emmy Award-winning innovations, including in-car cameras, the 1st and Ten line, the K Zone, tennis’ ShotSpot and the Virtual Playbook.”
Last July, ESPN inked a 12-year deal worth nearly $500 million for the exclusive U.S. TV, broadband, and mobile rights to all the live action from Wimbledon beginning with this year’s tournament. Previously, NBC held the rights to the high-profile TV windows, including the “Breakfast at Wimbledon” coverage on the tournament’s final weekend.