Today is the Final Day to Register for College Sports Video Summit

With the fourth-annual College Sports Video Summit just days away (June 6-7, Westin Peachtree Plaza Hotel, Atlanta, GA), today marks the deadline for registration to the top professional development and networking conference in the college video production industry.

Sports Video Group’s CSVS is a top professional-development and networking conference that specializes in bringing together the brightest minds in college video with the innovative technology companies of today. CSVS is where technology enables opportunity, at all levels of video production – even on a shoestring budget. It’s where inspiration meets monetization, and institutions learn to increase the value of their college sports content.

CSVS 2012 aims to take the college video marketplace to the next level. While rights fees continue to explode on the national scene, so do a wealth of broadcast opportunities on even the smallest of campuses. With this opportunities come a multitude of issues and challenges to discuss.

Wednesday, June 6

This year’s program is as diverse as it has ever been. The show begins on a big note on Wednesday with a keynote speech addressing the upcoming launch of Pac-12 Enterprises, a media venture unlike anything the industry has seen before.

Keynote Address:
Gary Stevenson, Pac-12 Enterprises, President
Stevenson, an innovator in sports marketing and media strategies, was named President of Pac-12 Enterprises in August 2011. Stevenson is tasked with creating and overseeing a diversified and integrated media and content company, including the Pac-12 Networks, the Pac-12 Digital Network, and Pac-12 Properties. He will speak about the vision of Pac-12 Enterprises and the strategy behind a media venture unlike any seen before.

The first day will continue with a series of general sessions where top names in the industry will discuss key topics facing content creators today.

The general sessions are:

The State of College Sports Programming
College sports TV programming, whether for national or regional networks or a University Web site, continues to grow as fans and alumni look to keep up on their favorite sports, teams, and athletes. Leading executives from across the spectrum of collegiate sports discuss the current state of content creation and distribution strategies, the impact of social media, and new developments on the horizon.


Damon Phillips, ESPN3, Vice President
Tim Pernetti, Rutgers University, Director of Intercollegiate of Athletics
Karen Brodkin, FOX Sports Media Group, Executive Vice President, Business and Legal Affairs
Tom Odjakjian, Big East Conference, Associate Commissioner
Michael Sheehey, NBC Sports Group, Senior Vice President, Sports Content and College Sports
Greg Shaheen, Former NCAA Executive

Winning Ways in Building Your Broadcast Facility
Is your facility and team ready for the big game? Production experts discuss what it takes to make sure your video operations have a technical foundation that can meet any programming need. Is HD the only way to go?

Brandon Meier, University of Oklahoma, Assistant A.D., Broadcast Operations
Jim Nachtman, Penn State University, Director of Broadcast Operations
Adele Burk, SUNY Oswego, Sports Information Director
John Mills, Bexel Broadcast Services, Business Development Manager 

On The Road Again: The Latest Trends in Remote Production
What are the options for designing an event production vehicle that can meet the needs on campus and also be ready to hit the road for away games? What are the advantages and disadvantages of going big or small? And how is technology changing to make remote operations lighter and more portable?

Jeff Bentley, Kent State Sports Network, Executive Producer
Nicole Cartier, Conference USA, Director of New Media
Josh Bryson, College of Charleston, Director of Operations
Joel Kitay, Kitay Productions, President
John Servizzi, WebStream Productions , President & CEO
Nigel Spratling, Ross Video, Marketing Product Manager, Communications, Production Switchers

Multi-Platform Sponsorship: What are the Biggest Brands Looking For?
Finding sponsorship dollars are the key for any collegiate video program and today’s largest makers of athletic gear and apparel, snacks, and soft drinks view the collegiate market as a must have. What are today’s marketing executives looking for in a multi-platform strategy and how can your video program play a role?

Will Funk, Turner Sports, Senior VP of NCAA Partnerships and Branded Programming
Diane Penny, Learfield Sports, Vice President, Television
Steven Brown, NeuLion, Senior Vice President
Sharon Byers, The Coca-Cola Company, SVP, Sports and Entertainment Marketing Partnerships

A centerpiece to the conference is the annual College Sports Media Awards, where SVG and the National Association of Collegiate Directors of Athletics (NACDA) honor the best in the year of college sports video storytelling. Outstanding productions from networks and campuses across the country, and the staff who made them possible, will be formally recognized during a ceremony that will include the presentation of the inaugural CSVS Pioneer Award to UCLA’s Ken Norris.

Thursday, June 7

The conference continues on Thursday with a keynote address presented by the Women’s Sports Media Initiative:

Keynote Address:
Carolyn Peck, ESPN, Basketball Analyst
Peck, a basketball analyst for ESPN, is a former player and national championship-winning head coach (Purdue, 1999). She will speak about her experiences on both sides as a coach and now as a member of the media.

Peck’s keynote will be followed by an intriguing panel that will discuss the growing mobile sports content market:

Sports On The Go: Serving the Mobile Fan
What is the best way to serve content to the fan on the go? And what exactly are they looking for? Video highlights, live game coverage, social networking, and text-base score updates are all possible but what is most important? Leading experts in mobile sports content creation and distribution offer insights in how your school can develop a solid strategy.

Jay Lee, ESPN Digital Media, Senior Director, Product Development, Mobile
Chris Wagner, NeuLion, EVP and Co-Founder
John Ore, CBS Interactive, VP, Product Management
Barry Loudis, XOS Digital, VP, Digital Sports Networks
John Burris, Silver Chalice, President

Following the opening session, the program will continue with three tracks of specialized workshops, offering in-depth looks at how to make your productions their very best and how to secure the funding and equipment to make it all happen.

The workshop tracks are organized as:

This track is designed for well-established video departments looking to take their productions to the next level. Whether its reaching eyeballs on new screens or touching hearts with a stellar feature story, Track 1 dives into what can help separate your school, conference, or network’s video offering from the rest of the pack.

– That’s Entertainment! – Reaching Fans in Venue
– Generation Next –Student to Professional – How to Make the Leap
– Producers and Directors Forum – The Storytellers

This track is designed to address the question going through every budding video professional’s mind: “How do I get my boss to pay for this?” A strong and engaging video presence is key for any university athletics department or conference. Track 2 tackles the challenge of turning your video productions into a viable business model and how the athletic and academic sides working together can benefit everyone.

– Show Me The Money – Major Success Stories
– From Classroom to Editing Room – Case Studies on Best Practices
– Sponsorship – Maximizing Your Inventory

College has proven to be a play ground for the latest in future broadcasting technologies. What the pros are too afraid to try, colleges are willing to give a try. This track is designed to showcase the most innovative technologies that already being implemented in the market today. From unique and cost-effect transmission methods to an impactful social media strategy, Track 3 hopes to open eyes to what developing technologies have made possible.

– Case Study: Broadcasting HD Over IP
– Video Without Borders – Best Practices in Digital Production
– Case Study: Video and Social Media – March Madness Live

The world of college sports has changed significantly since CSVS began in 2009 and it will change even more in the next four years. That’s why this year’s CSVS is all about taking this industry to the next level.

How do we take this art form and turn it into a viable business model for our universities, conferences, or networks? Find out at this year’s College Sports Video Summit. Register now!

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