Sony Ups Alec Shapiro to President of Professional Solutions Group

Sony has promoted Alec Shapiro to president of its Professional Solutions Group (PSG), replacing Toshihiko Ohnishi, who will take on a new role as deputy president of PSG. The move is effective July 1.

Shapiro has been instrumental in launching several Sony professional formats and technologies during his 13 years at Sony. He has led Sony’s extensive efforts in the 3D and 4K digital cinema revolution across North America, and under his guidance, Sony has maintained a leading position in the broadcast and production industries.

Shapiro will oversee all PSG operations in the U.S., working closely with PSG management and with all groups across Sony Electronics to grow the professional business. He will also sit on Sony Electronics’ Executive Management Committee.

In addition to Shapiro’s responsibilities related to Sony’s professional video, audio and business-to-business technologies, he also manages the direction and strategy of Sony’s Digital Motion Picture Center in Hollywood, a training and educational resource for production professionals.

In his new role, Ohnishi will continue to globally expand Sony’s professional business, identifying new growth opportunities in strategic market segments. His leadership of PSG over the past several years has played a key role in the growth and maturation of Sony’s professional business.

Sony’s Professional Solutions Group (Japan) and Professional Solutions of America groups develop and manufacture video and audio technologies for a range of markets and applications. These include HD broadcast television and motion picture production, digital cinematography, digital cinema, medical, IP surveillance and security, visual imaging, digital signage, professional services, and a full line of video and audio software solutions.