GlobeCast Announces Commercial Launch of MyGlobeTV
GlobeCast’s new IPTV platform, MyGlobeTV, made its commercial debut with Monday’s launch of 16 premium Romanian-language channels to U.S. viewers. MyGlobeTV is a television bouquet that brings international and thematic audiovisual content directly to subscribers in the Americas.
This full end-to-end solution provides broadcasters with not only the technical solution for reaching homes in the Americas, but also the necessary marketing and demographics research and support, as well other services including customer support and billing.
In the coming weeks and months, GlobeCast will expand the service beyond the initial Romanian offering, adding communities of channels targeted to different audience segments. GlobeCast is in discussions with broadcasters from around the world that wish to be a part of this exciting new platform.
Today, www.myglobetv.com opens its doors to allow interested viewers to sign up for the service. Currently, the solution uses a set-top box connected to the viewer’s existing broadband connection. By the end of 2012, however, GlobeCast expects to launch the application version of this product, allowing viewers to access the service from any Internet-enabled device, such as a smartphone, tablets, or PC, with or without the use of equipment.
“We unveiled MyGlobeTV at the 2012 NAB Show in April, and we’re very happy now to launch the initial group of channels to the public,” said Emma Brackett, Vice President of Consumer Video Products and Services at GlobeCast. “Broadcasters from around the world now have an additional means of distribution in the world’s largest media market. With MyGlobeTV, they can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite. We will continue to develop the service by adding more channels from around the world that include content from many different genres, such as science, music, history, drama, faith, and culture.”