Lunchtime Links: 07-06-12

For Baseball, TV Landscape Is Becoming a Pretty Picture (New York Times)

The Next Roone Arledge: Pay TV Subs and A New TV Ad Model? (Multichannel News)

Shazam puts social in Olympics TV (brand-e.biz)

MLB tries major Twitter push for All-Star Game (paidContent.org)

Synacor’s TV Everywhere Platform to Serve As an Authentication Agent for Olympic Streaming (Multichannel News)

Five apps making sports on TV more social (LostRemote.com)

Hiestand: TNT would win with full-time split-screen coverage (USA Today)

Sports Illustrated Gives TV Another Shot with NBC (WSJ)

Lawmakers cheer NFL change to blackout rule (The Hill)

Fox Sells Out MLB All-Star Game (AdWeek)