MLB Advanced Media Intros Passbook Integration; At Bat App Updated

MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, launched support for Passbook for four Major League clubs, making it the first professional sports league to offer fans this new mobile ticketing option enabled by iOS 6. The San Francisco Giants, New York Mets, Boston Red Sox and Kansas City Royals will offer this feature for the remainder of their regular season home dates in 2012.

With Passbook, fans may receive and store their digital tickets after completing a purchase via MLB.com or the official Club websites, including the mobile web, or through the MLB.com At Bat or At The Ballpark mobile apps. MLBAM also will automatically display the digital ticket from Passbook on the device’s lock screen as a day-of-game reminder.

“The Passbook app will be a great option for baseball fans to store their tickets on their iPhones,” said Adam Ritter, SVP, Wireless, MLBAM. “Building from Tickets.com’s open technology, we are able to seamlessly integrate the fans’ purchasing experiences, allowing them to utilize Passbook as an efficient, secure and convenient option.”

MLB tickets via the Passbook platform will include customary information such as game date, opponent, time, section, row and seat.

Passbook functionality is the latest mobile ticketing initiative MLBAM and its wholly-owned subsidiary, Tickets.com, have made available to fans. MLBAM introduced technology to facilitate the delivery of tickets to mobile devices during the 2007 season, when fans could have their tickets delivered straight to a mobile phone via text message.

At Bat Updated, Lowers Price to $3.99
Customers waiting to be among the first to experience iPhone 5 when it debuts today should look no further than the top-selling sports app of all-time, MLB.com At Bat, to fully experience iPhone 5 and its new features, including widescreen HD video on the new four-inch Retina display. At Bat on iPhone 5 also delivers a new screen design to offer more baseball content on the larger screen size.

To mark the occasion, MLB.com At Bat 12 is available, effective immediately, for a one-time price of $3.99. At Bat, since its February 2012 debut, is nearing the six million download mark for the season, which then would surpass the combined total for the previous two years (2010-11).

MLB.TV Premium subscribers get At Bat 12 for free on supported iOS and Android devices. For more information, visit MLB.com.