Wohler Names Robin Melhuish Senior Sales Exec, RadiantGrid
Wohler Technologies announced the appointment of Robin Melhuish as senior sales executive, RadiantGrid. In this role Melhuish will drive sales and market penetration of Wohler’s RadiantGrid line of file-based workflow solutions for multiplatform content creation and distribution. Melhuish will concentrate on sales territories west of the Mississippi River, and his primary focus will be to support implementation of workflows and file-based solutions for Los Angeles-based content creators, studios, broadcast networks, and postproduction facilities.
“Robin has more than 20 years of management experience in the media sector, working in both production and postproduction, so he is an ideal fit for our Western U.S. RadiantGrid sales operations,” said Don Bird, chief marketing officer at Wohler. “His proven ability to motivate teams and capture market share and his understanding of RadiantGrid technology’s power to transform operations and business models for the better will be of tremendous value as he works with key customers and strategic partners to extend the footprint of our RadiantGrid solutions.”
Melhuish joins Wohler having most recently served as head of production for media services at Reliance MediaWorks (RMW), India’s fastest growing film and entertainment services company. During his time at RMW, he completed the successful setup of one of the world’s largest digital film restoration facilities in Mumbai, India. He earlier was general manager at postproduction firm Lowry Digital, where he moved from his initial role as an image-processing specialist into the ranks of senior management.
Melhuish developed his expertise in production and postproduction as a freelance director of photography and as a freelance camera operator working on a long list of box office hits, as well as commercials and rock videos for top corporations and music icons. His remarkable depth of professional experience also includes time as a documentary producer for BBC Radio and as a correspondent reporting on the crisis in South Africa.