GlobeCast Providing ITV Granada With Regionalization, Playout of HD Feed in Asia

ITV Granada, part of ITV STUDIOS Global Entertainment (ITVS GE), has called on GlobeCast to handle workflow management and playout as well as delivery services — including international fiber and satellite uplink — to support the launch of its HD channel across Asia and the Middle East. The channel is delivered via the MEASAT-3 satellite HD neighborhood.

The content management and delivery company is ITV Granada’s broadcast partner, providing a collaborative ecosystem to manage a complex content preparation workflow, bridging company and organizational boundaries to improve channel quality of service and reduce operating costs. The GlobeCast solution enables ITVS GE teams in London and in Hong Kong, GlobeCast teams, and third party specialist providers to understand the tasks and priorities and seamlessly and securely access the material needed to complete their work.

Fully-managed HD playout from GlobeCast allows ITVS GE to focus on its audience, channel content, and affiliate distribution deals without having to manage day-to-day technical operations.

Finally, GlobeCast is providing transport and uplink of the channel signal to the MEASAT-3 HD video distribution platform at 91.5ºE, a key neighborhood for distribution across Asia and the Middle East.

“We are delighted to find in ITV Granada a customer and partner that shares our vision to create an efficient workflow ecosystem to solve the unique challenges of launching services internationally,” said Peter Elvidge, Director, Media Management at GlobeCast. “The unique end-to-end service we are able to provide, combining managed workflow, HD playout, and global distribution, together with the excellent close working relationship we have built, enables ITV Granada to enter an exciting new phase in its development to monetize its content as an international broadcaster.”

“With so much of ITV’s large and diverse catalogue being produced in native high definition, we are delighted to move to HD on the MEASAT video platform with GlobeCast,” said Augustus Dulgaro, SVP, Asia Pacific, ITV STUDIOS Global Entertainment. “With this increased ease of access for our channel distribution partners, ITV Granada viewers will now be able to enjoy the benefits of our improved services, at the highest possible quality.”

Part of ITV STUDIOS Global Entertainment, the international arm of the U.K.’s most successful commercial broadcaster and independent production company, ITV Granada is Asia’s fastest-growing TV channel and is carried on platforms throughout Asia and the Middle East, reaching more than six million households, in more than 40 countries.

ITV Granada broadcasts a wide array of contemporary entertainment, award-winning drama, cool comedy, soaps and the latest in reality shows from leading producers in the UK and worldwide. Weekday primetime is devoted to hit dramas including U.K. rating winners Lewis, Monroe, and Doc Martin, whilst weekends are dedicated to feel-good, light entertainment and chat shows such as I’m A Celebrity.. Get Me Out Of Here!, Dancing On Ice and The Jonathon Ross Show. ITV Granada is also home to the world’s longest-running soap, Coronation Street, and the Yorkshire-based drama, Emmerdale.

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