Envivio Muse Powers TV Everywhere for Atyaf

Envivio, a provider of live and on-demand multi-screen IP video processing and delivery solutions, announced that Atyaf Telecommunications and Infrastructure International B.S.C., has selected Envivio Muse software-based encoding solutions to power its live and on-demand TV Everywhere services. Atyaf is a leading IPTV service provider for the Middle East region, based in Bahrain.

The recently launched over-the-top (OTT) multi-screen service delivers more than 130 channels in multiple adaptive bit-rate (ABR) profiles for delivery to connected TV sets, PCs, Android, and Apple iOS devices. In the new multi-screen headend, Atyaf is using Envivio Muse Live and Muse On-Demand on the Envivio 4Caster appliances, as well as Envivio 4Manager for headend control and monitoring.

“Our goal is to enable the transformation of lifestyles for Atyaf customers, with next generation services that offer new viewing options, for anytime, anywhere access,” said Nezar Jamsheer, CEO of Atyaf Telecommunications and Infrastructure. “We selected Envivio because they provided the best video and audio quality in a converged solution that could be quickly deployed and scale as our needs require.”

“Atyaf’s approach to delivering TV Everywhere offers viewers in Bahrain and throughout the region access to high quality programming on any device,” said Julien Signès, president and CEO of Envivio. “Innovation in software-based encoding and video processing is our focus at Envivio, and we work to continuously improve video quality and provide our customers with a broad range of advanced features for traditional TV, OTT and multi-screen applications.”